Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions. Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services.
SMM refers to both organic and paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn. Social media marketing encompasses many different activities and many consider this to be the future of digital marketing. While social media channels become the hub of activity online in the modern age, this is where consumers engage each other in conversation. Furthermore, it’s also the nerve center of business and brand engagement for large subsets of the population.
Social Media Marketing functions on the principle of Social Media Optimization (SMO), i.e. the improvement of company image on social networks. Similarly to Search Engine Optimization (SEO), SMO attracts new, unique visitors to the targeted website.
Social Media Marketing (SMM) that is SMO can be done in two ways :
- Active SMM Promotion
- Passive SMM Promotion
ACTIVE SMM PROMOTION
Active promotion means adding links (applications) which lead from the content on the website towards social networks (similarly to RSS and social media share buttons). Social networks which can be used as a means of SMM are the following:
- Facebook
- Twitter
- Google+
- LinkedIn
- Instagram
- YouTube
- Pinterest
PASSIVE SMM PROMOTION
Passive promotion means promoting activities on social networks by updating statuses, publishing images, tweets or articles on blogs.
Users’ reactions can be further analyzed in order to solve problems and remove dissatisfaction, and improve their brand experience.
What is useful especially is that that information is obtained in real time, which speeds up the entire process and opens the door to a new dimension of cooperation.
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